Ngo-2021, i-COVID-19 izoqhubeka nokubusa unyaka wonke, okuhlanganisa inqubomgomo yemaski, ukugoma, amashothi akhuthazayo, ukuguqulwa kwe-Delta, ukuguqulwa kwe-Omicron, isitifiketi sokugoma, imikhawulo yokuhamba… . Ngo-2021, ngeke kube khona ukuphunyuka ku-COVID-19.

2021: Mayelana netiye

Umthelela we-COVID-19 uxubile

Sekukonke, imakethe yetiye ikhule ngo-2021. Uma sibheka emuva kudatha yokungenisa kwetiye kuze kube uSepthemba 2021, inani lokungenisa letiye lenyuka ngamaphesenti angaphezu kuka-8, phakathi kwawo inani lokungenisa kwetiye elimnyama lenyuke ngaphezu kuka-9% uma kuqhathaniswa no-2020. .Abathengi baphuza itiye elengeziwe ngezikhathi ezinzima, ngokusho kocwaningo olwenziwe yi-Tea Association of America ngonyaka odlule. Lo mkhuba uyaqhubeka ngo-2021, itiye okukholakala ukuthi linciphisa ingcindezi futhi linikeze umuzwa "wokumisa maphakathi" ngalezi zikhathi zokukhathazeka. Lokhu kukhombisa nokuthi itiye liyisiphuzo esinempilo esivela kwenye i-Angle. Eqinisweni, amaphepha amaningana ocwaningo ashicilelwe ngo-2020 nango-2021 akhombisa ukuthi itiye linemiphumela emangalisayo ekukhuliseni amasosha omzimba womuntu.

Ngaphezu kwalokho, abathengi bakhululekile ukwenza itiye ekhaya kunangaphambili. Inqubo yokulungiselela itiye ngokwayo iyaziwa ukuthi izolile futhi iphumule, kungakhathaliseki ukuthi yisiphi isenzakalo. Lokhu, kuhambisana nekhono letiye lokudala isimo somqondo “sokunethezeka nokho esikulungele”, kwandise imizwa yokuthula nokuzola onyakeni odlule.

Yize umthelela ekuphuzweni kwetiye muhle, umthelela we-COVID-19 emabhizinisini uphambene.

Ukwehla kohlu lwezimpahla kuwumphumela owodwa wokungalingani kwemikhumbi okubangelwa ukuhlukaniswa kwethu. Imikhumbi yama-container ibambeke ogwini, kuyilapho amachweba edonsa kanzima ukuthola izimpahla kuma-trailer zamakhasimende. Izinkampani ezithumela ngemikhumbi zinyuse amanani afika emazingeni angafanele kwezinye izindawo zokuthumela ngaphandle, ikakhulukazi e-Asia. I-FEU (ifushane ngamamitha angamashumi amane Equivalent Unit) iyisitsha esinobude obungamafidi angamashumi amane kumayunithi okulinganisa amazwe ngamazwe. Ngokuvamile esetshenziselwa ukukhombisa amandla omkhumbi okuthwala iziqukathi, kanye nenani elibalulekile lezibalo nokuguqulwa lokuphuma kwesitsha kanye nembobo, izindleko zikhuphuke zisuka ku-$3,000 zaya ku-$17,000. Ukubuyiselwa kwempahla nakho kukhinyabezwe ukungatholakali kwama-container. Isimo sibi kakhulu kangangokuthi i-Federal Maritime Commission (FMC) kanye noMongameli uBiden bayabandakanyeka ekuzameni ukubuyisela i-supply chain. Umfelandawonye wezokuThutha esazihlanganisa nawo usisize ukufaka ingcindezi kubaholi ababalulekile kuhulumeni nasezikhungweni zasolwandle ukuthi basebenzele abathengi.

Abaphathi beBiden bazuze njengefa izinqubomgomo zokuhweba zokuphatha kukaTrump neChina futhi baqhubeka nokubeka intela etiyeni laseChina. Siyaqhubeka nokuphikisana nokususwa kwezintela zetiye laseShayina.

Thina e-Washington DC sizoqhubeka sisebenzela imboni yetiye ngentela, ukulebula (imvelaphi nesimo sokudla okunempilo), imihlahlandlela yezokudla kanye nezindaba zokuminyana emachwebeni. Siyajabula ukusingatha Ingqungquthela Yesi-6 Yesayensi Yesayensi Yetiye Nezempilo Yomuntu ngo-2022.

Kungumsebenzi wethu ukweseka nokuvikela imboni yetiye. Lokhu kusekelwa kubonakala ezindaweni eziningi, njengezinkinga zensimbi enzima, i-HTS. Uhlelo Oluvunyelanisiwe Lwamagama Nekhodi Empahla (LAPHA EMVA okubizwa ngokuthi Isistimu Evumelanisiwe), eyaziwa nangokuthi i-HS, ibhekisela kukhathalogi yokuhlukaniswa kwempahla yoMkhandlu Wangaphambili Wokubambisana Kwezentengiselwano kanye neKhathalogue Yokuhlukaniswa Kwezinga Lohwebo lwamazwe ngamazwe. Ukuhlukaniswa nokuguqulwa kwezigaba ezinezinhloso eziningi zezimpahla ezihweba ngamazwe ngamazwe ezithuthukiswe ngokubambisana ne-International Classification of multiple commodities, i-Proposition 65, ukusimama kanye ne-nanoplastics ezikhwameni zetiye. Ukusimama kusalokhu kungumshayeli obalulekile we-supply chain kubathengi, amakhasimende kanye nemboni. Kuwo wonke lo msebenzi, sizoqinisekisa ukuxhumana okunqamula imingcele ngokuxhumana ne-Tea and Herbal Tea Association yaseCanada kanye neNhlangano Yetiye yase-United Kingdom.

Imakethe yetiye ekhethekile iyaqhubeka nokukhula

Amatiye akhethekile akhula ngawo womabili amadola aphambili kanye namadola aseMelika, ngenxa yokukhula okuqhubekayo kwezinsizakalo zokulethwa nokusetshenziswa kwasekhaya. Nakuba izinkulungwane zeminyaka kanye no-Gen Z (labo abazalwa phakathi kuka-1995 no-2009) behamba phambili, abathengi bayo yonke iminyaka bayalijabulela itiye ngenxa yemithombo yalo ehlukahlukene, izinhlobo kanye nama-flavour. Itiye lidala intshisekelo endaweni ekhulayo, ukunambitheka, indlela yokuphila, kusukela ekulinyweni kuya ekufakweni komkhiqizo nokusimama - ikakhulukazi uma kuziwa ku-premium, itiye lentengo ephezulu. Itiye le-Artisan lihlala liyindawo enkulu ethakaselwayo futhi liyaqhubeka likhula ngokushesha. Abathengi banesithakazelo esikhulu ngetiye abalithengayo, bemagange ukwazi imvelaphi yetiye, inqubo yokulinywa, ukukhiqizwa nokukha, indlela abalimi abalinywa ngayo itiye eliphila ngayo, nokuthi itiye liyayilondoloza yini imvelo. Abathengi betiye abangochwepheshe, ikakhulukazi, bafuna ukusebenzisana nemikhiqizo abayithengayo. Bafuna ukwazi ukuthi imali abayithengayo ingakhokhelwa yini abalimi, abasebenzi betiye nabantu abahambisana nalo mkhiqizo ukuze babaklomelise ngokwenza umkhiqizo osezingeni eliphezulu.

Ukukhula kwetiye eselilungele ukuphuzwa kwehlile

Isigaba setiye eselilungele ukuphuzwa (i-RTD) siyaqhubeka nokukhula. Kulinganiselwa ukuthi ukuthengiswa kwetiye eselilungele ukuphuzwa kuzokhula cishe ngo-3% kuye ku-4% ngo-2021, futhi inani lokuthengisa lizokhula cishe ngo-5% ukuya ku-6%. Inselele yetiye eselilungele ukuphuzwa isalokhu icacile: ezinye izigaba ezifana neziphuzo ezinikeza amandla zizophonsela inselelo ikhono letiye eselilungele ukuphuza lokusungula izinto ezintsha nokuncintisana. Nakuba itiye eselilungele ukuphuzwa libiza kakhulu kunetiye elipakishwe ngosayizi wengxenye, abathengi bafuna ukuguquguquka nokuba lula kwetiye eselilungele ukuphuzwa, kanye nokuba enye indlela enempilo kuneziphuzo ezinoshukela. Ukuncintisana phakathi kwetiye esele lilungele ukuphuzwa neziphuzo ezishisayo ngeke ume. Ukuqamba okusha, okuhlukahlukene kokuthandwa kanye nokuma okunempilo kuzoqhubeka nokuba yizinsika zokukhula kwetiye eselilungele ukuphuzwa.

Amatiye endabuko alwela ukulondoloza izinzuzo zawo zangaphambilini

Itiye lendabuko lizabalazile ukugcina izinzuzo zalo kusukela ngo-2020. Ukuthengiswa kwetiye ezikhwameni kukhule cishe ngamaphesenti angu-18 ngonyaka odlule, futhi ukugcina lokho kukhula kuyinto ehamba phambili ezinkampanini eziningi. Ukuxhumana nabathengi ngokusebenzisa imithombo yezokuxhumana yendabuko kanye neyenhlalo kuphezulu kakhulu kunaseminyakeni edlule, okukhuluma ngokukhula kwenzuzo kanye nesidingo sokutshala kabusha kumabhrendi. Ngokukhula kwemboni yezokudla kanye nokwenyuka kwemali esetshenziswa ngaphandle kwekhaya, ingcindezi yokugcina imali etholwayo iyabonakala. Ezinye izimboni zibona ukukhula ekusetshenzisweni komuntu ngamunye, futhi abahlinzeki betiye lendabuko bayazabalaza ukugcina ukukhula kwangaphambilini.

Inselelo yemboni yetiye iwukuqhubeka nokuqeqesha abathengi ngomehluko phakathi kwetiye langempela namakhambi nezinye izitshalo zezitshalo, okungekho kuzo ezinamaleveli e-AOX (absorbable halides) afanayo noma izinto zezempilo zizonke njengetiye. Wonke amabhizinisi etiye kufanele aqaphele izinzuzo “zetiye langempela” ezigcizelelwa imilayezo esiyidluliselayo ngezinhlobo ezahlukene zetiye ngezinkundla zokuxhumana.

Ukukhula kwetiye e-United States kuyaqhubeka nokukhula, ukuze kuhlangatshezwane nezidingo zabathengi bendawo kanye nokuhlinzeka ngomthombo wezomnotho wabalimi. Kuseyizinsuku zokuqala zetiye e-United States, futhi noma imuphi umqondo wokunikezwa kwetiye laseMelika elijwayelekile okungenani kusasele amashumi eminyaka. Kodwa uma ama-margin eba ekhanga ngokwanele, kungaholela ezinsizeni zetiye ezengeziwe kanye nokuqala ngaphambi kwesikhathi ukubona ukukhula kwevolumu unyaka nonyaka emakethe yetiye yase-US.

Inkomba yendawo

Emazweni ngamazwe, izwe lendabuko liphinde livikele futhi likhuthaze itiye lalo ngamagama ezindawo futhi libhalisa izimpawu zokuthengisa zesifunda salo esiyingqayizivele. Ukusetshenziswa kokukhangisa nokulondolozwa kwegama elifana newayini kusiza ukuhlukanisa indawo kanye nokuxhumana nabathengi ngezinzuzo zezwe, ukuphakama kanye nesimo sezulu njengezithako ezibalulekile zekhwalithi yetiye.

Isibikezelo somkhakha wetiye ngo-2022

- Zonke izingxenye zetiye zizoqhubeka zikhula

♦ I-Whole Leaf Loose Tea/Specialty Tea — Itiye leqabunga eliphelele kanye netiye elinongiwe lemvelo lidumile phakathi kwayo yonke iminyaka.

I-COVID-19 iyaqhubeka nokugqamisa amandla eTiye -

Impilo yenhliziyo nemithambo yegazi, izakhiwo eziqinisa amasosha omzimba kanye nokuthuthuka kwemizwa yizona zizathu ezivame kakhulu abantu abaphuza itiye, ngokusho kocwaningo olwenziwe yiSeton University e-US. Kuzoba nocwaningo olusha ngo-2022, kodwa sisengathola umqondo wokuthi izinkulungwane zeminyaka kanye no-Gen Z bacabanga kangakanani ngetiye.

♦ Itiye elimnyama — Ukuqala ukugqashula ku-halo yezempilo yetiye eliluhlaza futhi ngokwandisa izici zalo zezempilo, njenge:

Impilo yenhliziyo

Impilo engokomzimba

Amasosha omzimba athuthukisiwe

Qeda ukoma

kuyaqabula

♦ Itiye Elihlaza - Itiye elihlaza liyaqhubeka nokuheha intshisekelo yabathengi. Abantu baseMelika bayakwazisa izinzuzo zezempilo zalesi siphuzo emizimbeni yabo, ikakhulukazi:

Impilo yemizwa/yengqondo

Amasosha omzimba athuthukisiwe

Ukuvala inzalo kwe-Antiphlogistic (umphimbo obuhlungu/ubuhlungu besisu)

Ukukhulula ukucindezeleka

- Abathengi bazoqhubeka nokujabulela itiye, futhi ukuphuzwa kwetiye kuzofinyelela izinga elisha, kusize izinkampani ukumelana nokwehla kwemali engenayo ebangelwa i-COVID-19.

♦ Imakethe yetiye esele isilungele ukuphuzwa izoqhubeka nokukhula, nakuba ngezinga eliphansi.

♦ Amanani nokuthengiswa kwetiye okukhethekile kuzoqhubeka nokukhula njengoba imikhiqizo eyingqayizivele “yezifunda” ezitshalwa itiye yaziwa kabanzi.

U-Peter F. Goggi ungusihlalo we-Tea Association of America, i-Tea Council of America kanye ne-Specialty Tea Research Institute. U-Goggi waqala umsebenzi wakhe e-Unilever futhi wasebenza no-Lipton iminyaka engaphezu kwengu-30 njengengxenye ye-Royal Estates Tea Co. Wayengumgxeki wetiye wokuqala owazalwa eMelika emlandweni we-Lipton/Unilever. Umsebenzi wakhe kwa-Unilever wawuhlanganisa ucwaningo, ukuhlela, ukukhiqiza nokuthenga, okwaholela esikhundleni sakhe njengomqondisi we-Merchandising, etholela zonke izinkampani ezisebenzayo emazweni aseMelika ngaphezu kuka-$1.3 billion wezinto zokusetshenziswa. Ku-TEA Association of America, u-Goggi usebenzisa futhi abuyekeze izinhlelo zamasu zenhlangano, uyaqhubeka nokuhambisa itiye nomlayezo wezempilo woMkhandlu Wetiye, futhi usiza ukuqondisa imboni yetiye yase-US endleleni eya ekukhuleni. U-Goggi uphinde asebenze njengommeleli wase-US kuQembu Le-Fao Lokusebenza Letiye Le-Intergovernmental Tea.

Yasungulwa ngo-1899 ukuze kuthuthukiswe futhi kuvikelwe izintshisekelo zohwebo lwe-TEA e-United States, i-Tea Association of America yaziwa njengenhlangano yetiye enegunya, ezimele.