Isizathu sokuthengiswa kwetiye akufanele kwehle ngesikhathi se-COVID ukuthi itiye liwumkhiqizo wokudla otholakala cishe kuwo wonke amakhaya aseCanada, futhi "izinkampani zokudla kufanele zilungile," kusho uSameer Pruthee, oyi-CEO ye-wholesale distributor Tea Affair ezinze e-Alberta, eCanada.

Kodwa-ke, ibhizinisi lakhe, elisabalalisa amathani angama-60 wetiye futhi elixutshwa minyaka yonke kumakhasimende angaphezu kuka-600 e-Canada, e-United States nase-Asia, lehle cishe ngama-30% nyanga zonke kusukela kwavalwa ngoMashi. Uthe ukwehla kuphawuleka kakhulu phakathi kwamakhasimende akhe athengisa eCanada, lapho ukuvalwa kwezindawo kwakusakazeke kabanzi futhi kwasetshenziswa ngokufanayo kusukela maphakathi noMashi kuze kube sekupheleni kukaMeyi.
Ithiyori kaPruthee yokuthi kungani ukuthengiswa kwetiye kwehlile ukuthi itiye aliyona “into eku-inthanethi. Itiye liyajabulisa abantu,” kuchaza yena.
Kusukela ngoMashi abathengisi betiye abahlinzeka ngezindawo zokudlela zasendaweni namathofi babukele ngokungenakuzisiza njengoba uku-oda kabusha kushabalala. Izitolo zetiye zendawo ezinezitolo eziku-inthanethi ekuqaleni zabika ukuthengiswa okuqinile, ikakhulukazi kumakhasimende akhona ngesikhathi sokuvalwa, kodwa ngaphandle kwamathuba obuso nobuso okwethula amatiye amasha, abathengisi betiye kufanele basungule izindlela ezintsha zokuheha amakhasimende amasha.

I-DAVIDsTEA inikeza isibonelo esicacile. Ifemu eseMontreal, okuyinxanxathela enkulu yokudayisa itiye eNyakatho Melika, yaphoqeleka ukuthi yakhiwe kabusha, yavala zonke ngaphandle kwezitolo zayo eziyi-18 kwezingama-226 e-US naseCanada ngenxa ye-COVID-19. Ukuze iphile, inkampani yamukela isu “ledijithali kuqala”, itshala imali kulwazi lwayo lwamakhasimende aku-inthanethi ngokuletha imihlahlandlela yayo yetiye ku-inthanethi ukuze inikeze ukuxhumana kwabantu nokomuntu siqu. Inkampani iphinde yathuthukisa amakhono e-DAVI, umsizi obonakalayo osiza amakhasimende ukuthi athenge, athole amaqoqo amasha, ahlale enolwazi ngezisetshenziswa zakamuva zetiye, nokunye okwengeziwe.

“Ubulula nokucaca komkhiqizo wethu kuzwakala ku-inthanethi njengoba siletha ngempumelelo ubuchwepheshe bethu betiye ku-inthanethi, ngokunikeza ulwazi olucacile nolwezokuxhumana ukuze amakhasimende ethu aqhubeke nokuhlola, ukuthola nokunambitha amatiye awathandayo,” kusho uSarah Segal, oyiChief Brand Officer. e-DAVIDsTEA. Izitolo ezibonakalayo ezihlala zivuliwe zigxile ezimakethe zase-Ontario naseQuebec. Ngemuva kwekota yokuqala eyinhlekelele, i-DAVIDsTEA ibike ukwenyuka kwekota yesibili ngo-190% kwe-e-commerce kanye nokuthengiswa kwezitolo ezinkulu kuya ku-$23 million ngenzuzo yezigidi ezingu-8.3 zamaRandi ngenxa yokwehla kwezindleko zokusebenza ngamaRandi ayizigidi ezingama-24.2. Noma kunjalo, ukuthengiswa sekukonke kwehle ngo-41% ezinyangeni ezintathu eziphela ngo-Aug. 1. Noma kunjalo, uma kuqhathaniswa nonyaka odlule, inzuzo yehle ngo-62% ngenzuzo enkulu njengephesenti lokuthengisa lehla laya ku-36% lisuka ku-56% ngo-2019. Izindleko zokulethwa nokusabalalisa zikhuphuke ngezigidi ezintathu zamaRandi, ngokusho kwenkampani.

"Silindele ukuthi izindleko ezikhuphukile zokuletha ukuthenga ku-inthanethi zizoba ngaphansi kwezindleko zokuthengisa ezitholwe endaweni yokudayisa eziye zafakwa ngokomlando njengengxenye yezindleko zokuthengisa, ezijwayelekile nezokuphatha," ngokusho kwenkampani.

I-COVID isishintshe imikhuba yabathengi, kusho uPruthee. I-COVID iqale yanqamula ukuyothenga mathupha, bese iguqula ulwazi lokuthenga ngenxa yokuqhelelana nomphakathi. Ukuze imboni yetiye ibuyele emuva, izinkampani zetiye zidinga ukuthola izindlela zokuba yingxenye yemikhuba emisha yamakhasimende.