Ngo-2021, i-COVID-19 iya kuqhubeka ilawula unyaka wonke, kubandakanya umgaqo-nkqubo wemaski, ugonyo, ukudubula kwe-booster, ukuguqulwa kweDelta, ukuguqulwa kwe-Omicron, isatifikethi sokugonya, izithintelo zokuhamba… . Ngo-2021, akusayi kubakho kusinda kwi-COVID-19.

2021: Ngokuphathelele iti

Iimpembelelo ze-COVID-19 zixutyiwe

Ngokubanzi, imarike yeti ikhule ngo-2021. Ukujonga emva kwidatha yokungeniswa kweti kude kube ngoSeptemba 2021, ixabiso leti yokungenisa lenyuka ngaphezu kwe-8%, phakathi kwayo ixabiso lokungenisa iti emnyama linyuke ngaphezu kwe-9% xa kuthelekiswa no-2020. Abathengi badla iti engakumbi ngamaxesha anzima, ngokutsho kophononongo olwenziwa yi-Tea Association of America kunyaka ophelileyo. Umkhwa uyaqhubeka ngo-2021, kunye neti ekukholelwa ukuba inciphisa uxinzelelo kwaye ibonelele "kwindawo esembindini" ngala maxesha amaxhala. Oku kukwabonisa ukuba iti sisiselo esisempilweni ukusuka kwenye iAngle. Ngapha koko, amaphepha ophando amatsha apapashwe ngo-2020 nango-2021 abonisa ukuba iti ineziphumo ezimangalisayo ekomelezeni amajoni omzimba.

Ukongeza, abathengi bakhululeke ngakumbi ukwenza iti ekhaya kunokuba bebefudula benjalo. Inkqubo yokulungiselela itiye ngokwayo iyaziwa ngokuzola kunye nokuphumla, kungakhathaliseki ukuba yintoni na. Oku, kukhatshwa nekhono leti lokuphembelela imeko yengqondo “epholileyo ukanti ukulungele”, ukonyuka kweemvakalelo zoxolo nokuzola kulo nyaka uphelileyo.

Ngelixa impembelelo ekusetyenzisweni kweti ilungile, impembelelo ye-COVID-19 kumashishini ichasene.

Ukwehla koluhlu lwempahla sesinye isiphumo sokungalingani kokuthumela ngenqanawa okubangelwa kukwahlukaniswa kwethu. Iinqanawa zomgqomo zibambekile elunxwemeni, ngelixa amazibuko esokola ukufumana iimpahla kwiitreyila zabathengi. Iinkampani zokuthumela ngenqanawa zinyuse amaxabiso ukuya kumanqanaba angafanelekanga kweminye imimandla yokuthumela ngaphandle, ngakumbi eAsia. I-FEU (ifutshane kwiYunithi eLinganayo yeemitha ezingamashumi amane) sisikhongozeli esinobude obuziimitha ezingamashumi amane kwiiyunithi zomlinganiselo wamazwe ngamazwe. Ngokuqhelekileyo isetyenziselwa ukubonisa umthamo wenqanawa wokuthwala izitya, kunye neyunithi ebalulekileyo yezibalo kunye nokuguqulwa kwesikhongozeli kunye ne-port throughput, ixabiso linyuke ukusuka kwi-3,000 ukuya kwi-$ 17,000. Ukubuyiselwa koluhlu lweempahla nako kuthintelwe kukungafumaneki kwezikhongozeli. Imeko imbi kakhulu kangangokuba iKomishoni yaseMaritime (FMC) kunye noMongameli uBiden bayabandakanyeka ekuzameni ukubuyisela ikhonkco lokubonelela kwakhona. Imanyano yezoThutho esithe sayijoyina yasinceda ukuba sibeke uxinzelelo kwiinkokeli eziphambili kurhulumente nakwii-arhente zaselwandle ukuba zisebenze egameni labathengi.

Ulawulo lweBiden luzuze njengelifa imigaqo-nkqubo yorhwebo yolawulo lukaTrump kunye neTshayina kwaye lwaqhubeka nokumisela imirhumo kwiti yaseTshayina. Siyaqhubeka nokuphikisana nokususwa kweerhafu kwiti yaseTshayina.

Thina eWashington DC siya kuqhubeka sisebenza egameni leshishini leti kwiirhafu, ukuleyibhile (imvelaphi kunye nesimo sesondlo), izikhokelo zokutya kunye nemiba yokuxinana kwezibuko. Kuyasivuyisa ukubamba iNgqungquthela ye-6 yezeNzululwazi yaMazwe ngaMazwe ngeTea kunye neMpilo yoLuntu ngo-2022.

Ngumsebenzi wethu ukuxhasa nokukhusela ishishini leti. Le nkxaso ibonakala kwiindawo ezininzi, njengemiba yentsimbi enzima, i-HTS. INkqubo eDityanisiweyo yamaGama neeKhowudi zeMpahla (APHA EMVA ekubhekiswa kuyo njengeNkqubo engqinelanisiweyo), eyaziwa ngokuba yi-HS, ibhekiselele kwikhathalogu yokuhlelwa kweemveliso yeBhunga leNtsebenziswano yangaphambili kunye neKhathalogu yoHlelo lweMigangatho yoRhwebo lwamazwe ngamazwe. Ukwahlula kunye nokuguqulwa kwezinto ezininzi ezisetyenziselwa ukurhweba ngamazwe ngamazwe aphuhliswe ngokubambisana noHlelo lwamazwe ngamazwe lwezinto ezininzi, i-Proposition 65, ukuzinza kunye ne-nanoplastics kwiingxowa zeeti. Ukuzinza kuhlala kungumqhubi obalulekileyo wekhonkco lokubonelela abathengi, abathengi kunye neshishini. Kuwo wonke lo msebenzi, siya kuqinisekisa unxibelelwano olunqumla imida ngonxibelelwano noMbutho weTea kunye neHerbal Tea yaseKhanada kunye noMbutho weTea waseUnited Kingdom.

Imarike yeti ekhethekileyo iyaqhubeka nokukhula

Iiti ezikhethekileyo zikhula kuzo zombini iidola kunye needola zase-US, ngenxa yokukhula okuqhubekayo kwiinkonzo zokuhanjiswa kunye nokusetyenziswa kwasekhaya. Ngelixa i-millennials kunye ne-Gen Z (abo bazalwa phakathi kwe-1995 kunye ne-2009) behamba phambili, abathengi bayo yonke iminyaka bayonwabela iti ngenxa yemithombo eyahlukeneyo, iintlobo kunye neencasa. Iti ivelisa umdla kwindawo ekhulayo, incasa, ukuvela, ukusuka ekulinyweni ukuya kwintengiso kunye nokuzinza - ngakumbi xa kufikwa kwiprimiyamu, iti ezinexabiso eliphezulu. I-Tea ye-Artisan ihlala yeyona ndawo inomdla kwaye iyaqhubeka ikhula ngokukhawuleza. Abathengi banomdla kakhulu kwiti abayithengayo, belangazelela ukwazi imvelaphi yeti, inkqubo yokulinywa, ukuveliswa nokuvunwa, indlela abalimi abalima ngayo iti abaphila ngayo, kunye nokuba iti ihambelana nokusingqongileyo. Abathengi beti abaziingcali, ngakumbi, bafuna ukusebenzisana neemveliso abazithengayo. Bafuna ukwazi ukuba imali abayithengayo inokuhlawulwa na kumafama, abasebenzi beti kunye nabantu abanxulumene ne-brand ukubavuza ngokwenza imveliso ekumgangatho ophezulu.

Ukukhula kweti ekulungele ukusela kuye kwacotha

Udidi lweti esele lulungele ukusela (RTD) luyaqhubeka nokukhula. Kuqikelelwa ukuba iintengiso zeti ezilungele ukusela ziya kukhula malunga ne-3% ukuya kwi-4% ngo-2021, kwaye ixabiso lokuthengisa liya kukhula malunga ne-5% ukuya kwi-6%. Umceli mngeni weti esele ilungele ukusela uhlala ucacile: ezinye iindidi ezinjengeziselo zamandla ziya kucela umngeni kwisakhono seti esele ilungele ukusela ukuvelisa izinto ezintsha kunye nokukhuphisana. Ngelixa iti esele ilungele ukusela ibiza kakhulu kuneti epakishiweyo ngokobungakanani bezabelo, abathengi bajonge ukuba bhetyebhetye kunye nokulula kweti esele ilungele ukusela, kunye nokuba yindlela esempilweni kuneziselo ezineswekile. Ukhuphiswano phakathi kweeti ezisele zilungele ukusela kunye neziselo ezihlwahlwazayo aluyi kuyeka. Ukuveliswa kwezinto ezintsha, iintlobo ezahlukeneyo zokunambitha kunye nokubeka impilo enempilo kuya kuqhubeka kuba ziintsika zokukhula kweti esele ilungele ukusela.

Iti zesintu ziyasokola ukugcina iinzuzo zazo zangaphambili

Iti yendabuko iye yazabalaza ukugcina iinzuzo zayo ukususela ngo-2020. Ukuthengiswa kweeti kwiingxowa kukhule malunga neepesenti ze-18 kunyaka odlulileyo, kwaye ukugcina ukuba ukukhula kuphambili kwiinkampani ezininzi. Unxibelelwano nabathengi ngokusebenzisa imidiya yemveli kunye nentlalontle iphezulu kakhulu kuneminyaka edlulileyo, ethetha ngokukhula kwenzuzo kunye nesidingo sokutshala kwakhona kwiimpawu. Ngokunyuka kweshishini lokutya kunye nokunyuka kwenkcitho yangaphandle kwekhaya, uxinzelelo lokugcina umvuzo luyabonakala. Amanye amashishini abona ukukhula kokusetyenziswa komntu ngamnye, kwaye abahlangi beti yesintu bayasokola ukugcina ukukhula kwangaphambili.

Umceli mngeni kwishishini leti kukuqhubeka nokuqeqesha abathengi ngomahluko phakathi kweti yokwenyani kunye nemifuno kunye nezinye iibhotanicals, kungekho nanye kuzo inamanqanaba afanayo e-AOX (absorbable halides) okanye izinto zempilo jikelele njengeti. Onke amashishini eti kufuneka athathele ingqalelo izibonelelo “zeti yokwenyani” ezigxininiswe yimiyalezo esiyidluliselayo malunga neentlobo ngeentlobo zeti ngemidiya yoluntu.

Ukukhula kweti e-United States kuyaqhubeka ukwandisa, zombini ukuhlangabezana neemfuno zabathengi basekhaya kunye nokubonelela ngomthombo wezoqoqosho kubalimi. Kuseziintsuku zokuqala zeti e-United States, kwaye nayiphi na ingcamango yobonelelo lweti oluqhelekileyo lwaseMelika ubuncinane kumashumi eminyaka kude. Kodwa ukuba imida iba nomtsalane ngokwaneleyo, kunokukhokelela kwimithombo yeti eyongezelelekileyo kunye nokuqala kwangoko ukubona ukukhula komthamo wonyaka nonyaka kwimakethi yeti yase-US.

Isalathiso sejografi

Kumazwe ngamazwe, ilizwe lemveli likwakhusela kwaye liyikhuthaze iti yalo ngokusebenzisa amagama eendawo kunye nerejista yeempawu zentengiso zengingqi yazo eyodwa. Ukusetyenziswa kwentengiso yegama elifana newayini kunye nolondolozo kunceda ukwahlula indawo kunye nokunxibelelana nabathengi ngezibonelelo zejografi, ukuphakama kunye nemozulu njengezithako eziphambili kumgangatho weti.

Uqikelelo lwengqikelelo yoshishino lweti ngo-2022

- Onke amacandelo eti aya kuqhubeka ekhula

♦ I-Leaf Leaf Loose Tea / I-Specialty Tea - I-leaf leaf loose tea kunye ne-natural flavored tea zithandwa phakathi kwayo yonke iminyaka.

I-COVID-19 iyaqhubeka nokuqaqambisa amandla eTe-

Impilo ye-cardiovascular, iipropathi zokuqinisa umzimba kunye nokuphucula imvakalelo zezona zizathu zixhaphakileyo abantu basela iti, ngokutsho kovavanyo lomgangatho olwenziwa yiYunivesithi yaseSeton e-US. Kuya kubakho isifundo esitsha ngo-2022, kodwa sisenokufumana ingqiqo yendlela ebaluleke ngayo iminyaka eyiwaka kunye no-Gen Z bacinga malunga neti.

♦ Itiyi emnyama - Ukuqala ukuhlukana ne-halo yezempilo ye-green tea kunye nokubonisa ngokubonakalayo iimpawu zayo zempilo, ezifana:

Impilo yentliziyo

Impilo yomzimba

Ukomelezwa kwamajoni omzimba

Ukuphelisa unxano

iyahlaziya

♦ Iti eluhlaza – Iti eluhlaza iyaqhubeka ukutsala umdla wabathengi. Abantu baseMelika bayayixabisa izibonelelo zempilo zesi siselo kwimizimba yabo, ngakumbi:

Impilo ngokwasemoyeni/yengqondo

Ukomelezwa kwamajoni omzimba

Ukuvala inzala kweAntiphlogistic (umqala obuhlungu/isisu esibuhlungu)

Ukuphelisa uxinzelelo

-Abathengi baya kuqhubeka beyonwabela iti, kwaye ukusetyenziswa kweti kuya kufikelela kwinqanaba elitsha, ukunceda iinkampani ukumelana nokuhla kwengeniso ebangelwa yi-COVID-19.

♦ Imarike yeti esele ilungele ukusela iya kuqhubeka ikhula, nangona iphantsi.

♦ Amaxabiso kunye neentengiso zeeti ezikhethekileyo ziya kuqhubeka zikhula njengoko iimveliso ezizodwa zokulima iti "iingingqi" ziyaziwa ngokubanzi.

UPeter F. Goggi ungusihlalo weTea Association of America, iBhunga leTea laseMelika kunye neZiko loPhando lweTea elikhethekileyo. UGoggi waqala umsebenzi wakhe e-Unilever kwaye wasebenza noLipton iminyaka engaphezu kwama-30 njengenxalenye yeRoyal Estates Tea Co. Wayengumgxeki wokuqala weti waseMelika owazalelwa kwimbali yeLipton/Unilever. Umsebenzi wakhe e-Unilever wawuquka uphando, ucwangciso, ukuvelisa kunye nokuthenga, nto leyo eyaphumela kwisikhundla sakhe njengomlawuli we- Merchandising, efumana ngaphezulu kwe-1.3 yeebhiliyoni zeerandi zemathiriyeli ekrwada kuzo zonke iinkampani ezisebenzayo eMelika. Kwi-TEA Association of America, i-Goggi iphumeza kwaye ihlaziya izicwangciso zeqhinga zombutho, iyaqhubeka nokuqhuba iti ye-Tea kunye nomyalezo wezempilo we-Tea, kwaye inceda ukuqhubela imboni yeti yase-US kwindlela yokukhula. UGoggi ukwasebenza njengommeli wase-US kwiQela eliSebenzayo leTea ye-Fao.

Yasekwa ngo-1899 ukukhuthaza nokukhusela umdla worhwebo lwe-TEA eUnited States, uMbutho weTea waseMelika wamkelwa njengonegunya, umbutho weti ozimeleyo.