Isizathu sokuba ukuthengiswa kweti kunganciphi ngexesha le-COVID kukuba iti yimveliso yokutya efumaneka phantse kuwo onke amakhaya aseKhanada, kwaye "iinkampani zokutya kufuneka zilungile," utshilo uSameer Pruthee, i-CEO yomthengisi weTea Affair ose-Alberta, eCanada.

Kwaye okwangoku, ishishini lakhe, elisasaza malunga neetoni ezingama-60 zeemetric zeti kwaye idityaniswa minyaka le ukuya ngaphezulu kwama-600 abathengi abathengisiweyo eCanada, eUnited States, naseAsia, lehlile malunga ne-30% nyanga zonke ukusukela oko kuvalwe ngoMatshi. Ukwehla, utshilo, kubaluleke kakhulu phakathi kwabathengi bakhe abathengisa eCanada, apho ukuvalwa kwakuxhaphakile kwaye kwanyanzeliswa ngokufanayo ukusuka phakathi kuMatshi kude kube sekupheleni kukaMeyi.
Ithiyori kaPruthee yokuba kutheni intengiso yeti iphantsi kukuba iti ayisiyonto “ekwi-intanethi. Iti yeyabantu,” uyacacisa.
Ukuqala ngoMatshi abathengisi beti ababonelela ngeendawo zokutyela zasekhaya kunye neekhefi babukele ngokungenakunceda njengoko ii-odolo kwakhona zanyamalala. Iivenkile zeti zalapha ekhaya ezineevenkile ezikwi-intanethi ekuqaleni zaxela intengiso eyomeleleyo, ubukhulu becala kubathengi abakhoyo ngexesha lokuvalwa, kodwa ngaphandle kwamathuba obuso ngobuso okwazisa iti entsha, abathengisi beti kufuneka benze izinto ezintsha ukutsala abathengi abatsha.

I-DAVIDsTEA inika umzekelo ocacileyo. Ifemu esekwe eMontreal, eyona ndawo inkulu yokuthengisa iti kuMntla Merika, kwanyanzeleka ukuba ihlengahlengise, ivale zonke ngaphandle kwe-18 kwiivenkile zayo ezingama-226 e-US naseCanada ngenxa ye-COVID-19. Ukuze uphile, inkampani yamkele isicwangciso “sedijithali kuqala”, ityala imali kumava ayo abathengi abakwi-intanethi ngokuzisa izikhokelo zeti kwi-intanethi ukubonelela ngonxibelelwano lomntu kunye nomntu. Inkampani iphinde yaphucula amandla e-DAVI, umncedisi obonakalayo onceda abathengi ukuba bathenge, bafumane ingqokelela entsha, bahlale kwi-loop kunye nezixhobo zeti zamva nje, kunye nokunye.

“Ubulula kunye nokucaca kohlobo lwethu kuvakala kwi-intanethi njengoko sizisa ngempumelelo ubuchule bethu beti kwi-Intanethi, ngokubonelela ngamava acacileyo nasebenzisanayo kubathengi bethu ukuba baqhubeke nokuhlola, ukufumana kunye nokungcamla iiti abazithandayo,” utshilo uSarah Segal, iGosa eliyiNtloko leBrand. eDAVIDsTEA. Iivenkile ezibonakalayo ezihlala zivulekile zigxininiswe kwiimarike zase-Ontario naseQuebec. Ukulandela ikota yokuqala eyintlekele, i-DAVIDsTEA ibike ukunyuka kwe-190% kwikota yesibini kwi-e-commerce kunye nokuthengiswa kwee-wholesale ukuya kwi-23 yezigidi zeedola kunye nenzuzo ye-8.3 yezigidi zeedola ngenxa yokuncipha kwe-24.2 yezigidi zeedola. Sekunjalo, intengiso iyonke iphantsi nge-41% kwiinyanga ezintathu eziphela ngo-Agasti 1. Sekunjalo, xa kuthelekiswa nonyaka odlulileyo, inzuzo yehle nge-62% kunye nenzuzo enkulu njengepesenti yokuthengisa iyancipha ukuya kwi-36% ukusuka kwi-56% ngo-2019. Iindleko zokuhanjiswa kunye nokuhanjiswa kwenyuka nge-3 yezigidi zeedola, ngokutsho kwenkampani.

"Silindele ukuba iindleko ezonyukayo zokuhambisa izinto ezithengiweyo kwi-Intanethi ziya kuba ngaphantsi kweendleko zokuthengisa ezenziwe kwindawo yokuthengisa eziye zabandakanywa ngokwembali njengenxalenye yokuthengisa, iindleko eziqhelekileyo kunye nezolawulo," ngokutsho kwenkampani.

I-COVID iyitshintshile imikhwa yabathengi, utshilo uPruthee. I-COVID iqale yanqumamisa ukuthenga umntu, emva koko iguqule amava okuthenga ngenxa yokungena ekuhlaleni. Ukuze ishishini leti libuyele umva, iinkampani zeti kufuneka zifumane iindlela zokuba yinxalenye yemikhwa emitsha yabathengi.