Sababta iibka shaaha waa inuusan hoos u dhicin inta lagu jiro COVID waa in shaahu yahay badeecad cunto ah oo laga helo guri kasta oo Kanada ah, iyo "shirkadaha cunnada waa inay fiicnaadaan," ayuu yiri Sameer Pruthee, maamulaha guud ee qaybiyaha shaaha ee Affair ee fadhigiisu yahay Alberta, Canada.

Hase yeeshee, ganacsigiisa, oo u qaybiya ku dhawaad ​​60 metrik ton oo shaah ah oo isku daraa sannad kasta in ka badan 600 oo macaamiisha jumlada ah ee Kanada, Maraykanka iyo Aasiya, ayaa hoos u dhacay ku dhawaad ​​30% bishiiba tan iyo xidhitaankii Maarso. Hoos u dhaca, ayuu xusay, inuu aad ugu muhiimsan yahay macaamiishiisa tafaariiqda ee Kanada, halkaas oo xannibaadda ay ahayd mid baahsan oo si isku mid ah loo dhaqan geliyey badhtamihii Maarso ilaa dhammaadka May.
Aragtida Pruthee ee sababta iibka shaaha uu hoos ugu dhacay ayaa ah in shaahu aanu ahayn "wax online ah. Shaahu waa bulsho,” ayuu yidhi.
Laga bilaabo bishii Maarso, tafaariiqleyaasha shaaha ee siiya makhaayadaha maxalliga ah iyo kafateeriyada ayaa si aan cidi lahayn u daawanayay markii dib-u-dalbashada la waayay. Dukaamada shaaha ee maxaliga ah ee leh bakhaarada internetka ayaa markii hore sheegay iib xoog leh, oo u badnaa macaamiisha jira inta lagu jiro xidhitaanka, laakiin iyada oo aan la helin fursado fool-ka-fool ah oo lagu soo bandhigo shaaha cusub, tafaariiqda shaaha waa in ay soo jiidaan macaamiisha cusub.

DAVIDsTEA waxay bixisaa tusaale cad. Shirkadda fadhigeedu yahay Montreal, silsiladda tafaariiqda shaaha ee ugu weyn Waqooyiga Ameerika, ayaa lagu qasbay inay dib u habeyn sameyso, iyadoo xirtay dhammaan marka laga reebo 18 ka mid ah 226 bakhaar ee Mareykanka iyo Kanada COVID-19 awgeed. Si loo noolaado, shirkadu waxay qaadatay istaraatijiyad "digital first" , iyada oo maalgelinaysa khibradeeda macaamiisha ee khadka tooska ah iyada oo keenaysa hagaha shaaha ee internetka si ay u bixiso isdhexgalka aadanaha iyo shakhsi ahaaneed. Shirkaddu waxa kale oo ay cusboonaysiisay awoodaha DAVI, kaaliye dalwad ah oo ka caawiya macaamiisha wax soo iibsiga, ogaanta ururinta cusub, la soco qalabka shaaha ee ugu dambeeyay, iyo in ka badan.

"Fududnaanta iyo caddaynta summadayadu waxay ku soo noqnoqonaysaa khadka internetka maadaama aan si guul leh u keenno khibradeena shaaha internetka, annagoo siinaya khibrad cad oo is-dhexgal ah macaamiisheena si ay u sii wadaan sahaminta, ogaadaan oo dhadhamiyaan shaaha ay jecel yihiin," ayay tiri Sarah Segal, Sarkaalka Sare ee Brand ee DAVIDsTEA. Dukaamada gaarka ah ee weli furan waxay ku urursan yihiin suuqyada Ontario iyo Quebec. Ka dib rubuci hore ee masiibada ah, DAVIDsTEA ayaa soo warisay 190% rubuci labaad ee ganacsiga e-commerce iyo iibka jumlada ilaa $23 milyan iyada oo faa'iido dhan $8.3 milyan ay ugu wacan tahay $24.2 milyan oo hoos u dhac ku yimid kharashaadka hawlgalka. Weli, iibka guud wuxuu hoos u dhacay 41% saddexda bilood ee dhammaanaya Agoosto 1. Weli, marka la barbardhigo sannadkii hore, faa'iidada ayaa hoos u dhacday 62% iyada oo faa'iidada guud ee boqolkiiba iibku hoos u dhacday 36% 56% 2019. Kharashka keenista iyo qaybinta ayaa kordhay $3 milyan, sida ay sheegtay shirkadu.

"Waxaan rajeyneynaa in qiimaha korodhka ah ee lagu bixinayo iibsiyada internetka uu ka yaraan doono kharashka iibinta ee lagu galay jawi tafaariiqeed oo taariikh ahaan lagu daray qayb ka mid ah iibinta, kharashka guud iyo maamulka," sida laga soo xigtay shirkadu.

COVID waxa uu bedelay caadooyinka macaamiisha, Pruthee ayaa tiri. COVID marka hore waxa uu gooyay wax-ka-soo-kabashada shaqsiga ah, ka dibna waxa uu beddelaa khibradda wax iibsiga sababtoo ah fogeynta bulshada. Si warshadaha shaaha ay dib ugu soo laabtaan, shirkadaha shaaha waxay u baahan yihiin inay helaan habab ay uga mid noqdaan caadooyinka cusub ee macaamiisha.