Chikonzero kutengeswa kwetii hakufanire kudzikira panguva yeCOVID ndechekuti tii chigadzirwa chekudya chinowanikwa mudzimba dzese dzeCanada, uye "makambani ezvekudya anofanirwa kunge ari mugwara," anodaro Sameer Pruthee, CEO wemutengesi weTea Affair anogara muAlberta, Canada.

Uye zvakadaro, bhizinesi rake, iro rinogovera anosvika makumi matanhatu metric matani eti uye rinosanganisa gore rega rega kune vanopfuura mazana matanhatu evatengi vekutengesa muCanada, United States, neAsia, rakaderera 30% mwedzi wega wega kubva pakavharwa Kurume. Kudzikira uku, akadaro, kwakanyanya kukosha pakati pevatengi vake vekutengesa muCanada, uko kuvharika kwakapararira uye kwakasimbiswa zvakafanana kubva pakati paKurume kusvika kupera kwaMay.
Dzidziso yaPruthee yekuti sei kutengesa tii kuri pasi ndeyekuti tii haisi "chinhu chepamhepo. Tii inoshamwaridzana,” anotsanangura kudaro.
Kutanga munaKurume vatengesi vetii vanopa maresitorendi emuno nemakofi vakatarisa vasingaite sezvo maodha akapera. Zvitoro zvetii zvemuno zvine zvitoro zvepamhepo zvakatanga kuzivisa kutengesa kwakasimba, zvakanyanya kune vatengi varipo panguva yekuvhara, asi pasina mikana yakatarisana yekuunza tii nyowani, vatengesi vetii vanofanirwa kuvandudza kukwezva vatengi vatsva.

DAVIDsTEA inopa muenzaniso wakajeka. Iyo Montreal-yakavakirwa femu, hombe yekutengesa tii muNorth America, yakamanikidzwa kugadziridza, kuvhara zvese kunze kwegumi nesere zvezvitoro makumi maviri nematanhatu muUS neCanada nekuda kweCOVID-19. Kuti irarame, kambani yakatora zano re “digital first”, richiisa mari muruzivo rwayo rwevatengi vepamhepo nekuunza maitirwo ayo etii online kuti ape kudyidzana kwevanhu uye kwemunhu. Iyo kambani zvakare yakakwidziridza kugona kweDAVI, mubatsiri chaiwo anobatsira vatengi kutenga, kuwana miunganidzwa mitsva, gara muchiuno neazvino tii accessories, nezvimwe.

"Kureruka uye kujeka kwechigadzirwa chedu kuri kutekeshera pamhepo sezvo isu tichibudirira kuunza hunyanzvi hwedu hweti pamhepo, nekupa ruzivo rwakajeka uye rwunopindirana kuti vatengi vedu varambe vachiongorora, kuwana uye kuravira tii dzavanoda," akadaro Sarah Segal, Chief Brand Officer. paDAVIDsTEA. Zvitoro zvenyama zvinoramba zvakavhurika zvakanangana mumisika yeOntario neQuebec. Kutevera kota yekutanga ine njodzi, DAVIDsTEA yakashuma kuwedzera kwe190% chikamu chechipiri mukutengesa kwe-e-commerce uye kutengesa kwakazara kusvika kumadhora mazana maviri nematatu nepurofiti yemadhora 8.3 miriyoni zvakanyanya nekuda kwekudzikira kwemadhora 24.2 miriyoni mumutengo wekushandisa. Zvakadaro, kutengesa kwese kwakadzikira ne41% kwemwedzi mitatu inopera Aug. 1. Zvakadaro, kana zvichienzaniswa negore rapfuura, purofiti yakadzikira ne62% nepurofiti yakawandisa seye muzana yekutengesa yadzikira kusvika 36% kubva pa56% muna 2019. Mari yekuendesa uye yekugovera yakawedzera nemadhora mazana matatu emadhora, maererano nekambani.

"Tinotarisira kuti mari yakawedzera yekutenga online ichange iri shoma pane yekutengesa mari inowanikwa munzvimbo yezvitoro iyo yakamboverengerwa sechikamu chekutengesa, general uye manejimendi mari," sekureva kwekambani.

COVID yakachinja tsika dzevatengi, Pruthee anodaro. COVID yakatanga kucheka mu-munhu kutenga, uyezve shandura chiitiko chekutenga nekuda kwekushamwaridzana. Kuti indasitiri yetii idzokere kumashure, makambani etii anofanirwa kutsvaga nzira dzekuve chikamu chemaitiro matsva evatengi.