Impamvu kugurisha icyayi bitagomba kugabanuka mugihe cya COVID ni uko icyayi nigicuruzwa cyibiribwa kiboneka mu ngo hafi ya zose z’Abanyakanada, kandi Sameer Pruthee, umuyobozi mukuru w’ikwirakwizwa ry’icyayi cyitwa Affair rifite icyicaro i Alberta, muri Kanada.

Kandi, ubucuruzi bwe, butanga toni zigera kuri 60 z'icyayi kandi buvanga buri mwaka kubakiriya barenga 600 bo muri Kanada, Amerika, na Aziya, byagabanutse hafi 30% buri kwezi kuva Werurwe yahagarara. Kugabanuka, yavuze ko ari ngombwa cyane mu bakiriya be bacuruza muri Kanada, aho ifungwa ryagwiriye kandi ryubahirizwa kimwe kuva hagati muri Werurwe kugeza mu mpera za Gicurasi.
Igitekerezo cya Pruthee kumpamvu kugurisha icyayi kugabanuka nuko icyayi atari "ikintu cyo kumurongo. Icyayi ni imibereho. ”
Guhera muri Werurwe abadandaza icyayi batanga resitora zaho na cafe bareba batabishoboye nkuko byongeye kubura. Amaduka yicyayi yaho afite amaduka yo kumurongo yabanje gutangaza ko yagurishijwe cyane, cyane cyane kubakiriya bariho mugihe cyo gufunga, ariko nta mahirwe imbona nkubone yo kumenyekanisha icyayi gishya, abadandaza icyayi bagomba guhanga udushya kugirango bakurure abakiriya bashya.

DAVIDsTEA itanga urugero rwiza. Isosiyete ikorera i Montreal, urunigi runini rwo gucuruza icyayi muri Amerika ya Ruguru, byabaye ngombwa ko ivugurura, ifunga amaduka yose uko ari 18 kuri 226 muri Amerika na Kanada kubera COVID-19. Kugirango ibeho, isosiyete yafashe ingamba za "digitale yambere", ishora muburambe bwabakiriya bayo kumurongo izana umurongo wicyayi kumurongo kugirango itange imikoranire yabantu kandi yihariye. Isosiyete kandi yazamuye ubushobozi bwa DAVI, umufasha wukuri ufasha abakiriya guhaha, kuvumbura ibyegeranyo bishya, kuguma mumuzinga hamwe nibikoresho byicyayi bigezweho, nibindi byinshi.

Umuyobozi mukuru ushinzwe ubucuruzi, Sarah Segal yagize ati: "Ubworoherane no kumvikanisha ikirango cyacu birumvikana kuri interineti mu gihe tuzanye neza ubuhanga bwacu bw'icyayi kuri interineti, dutanga uburambe busobanutse kandi bufatika ku bakiriya bacu kugira ngo bakomeze gushakisha, kuvumbura no kuryoha icyayi bakunda". kuri DAVIDsTEA. Amaduka yumubiri asigaye afunguye yibanze kumasoko ya Ontario na Québec. Nyuma y’igihembwe cya mbere kibabaje, DAVIDsTEA yatangaje ko igihembwe cya kabiri cyiyongereyeho 190% mu bucuruzi bwa e-bucuruzi n’ibicuruzwa byinshi bigera kuri miliyoni 23 z’amadolari y’inyungu miliyoni 8.3 ahanini bitewe n’igabanuka rya miliyoni 24.2 z’amadolari y’ibikorwa. Nubwo bimeze bityo, kugurisha muri rusange byagabanutseho 41% mu mezi atatu arangira ku ya 1 Kanama.Nyamara, ugereranije n’umwaka ushize, inyungu yagabanutseho 62% hamwe n’inyungu rusange kuko ijanisha ry’ibicuruzwa ryagabanutse kugera kuri 36% bivuye kuri 56% muri 2019. Ibiciro byo gutanga no gukwirakwiza byiyongereyeho miliyoni 3 z'amadolari nk'uko iyi sosiyete ibitangaza.

Isosiyete ikomeza igira iti: "Turateganya ko ikiguzi cyiyongereye kugira ngo ugure ibicuruzwa kuri interineti kizaba kiri munsi y’amafaranga yagurishijwe yakoreshejwe mu bicuruzwa byashyizwe mu mateka mu rwego rwo kugurisha, amafaranga rusange n’ubuyobozi".

Pruthee avuga ko COVID yahinduye ingeso z'abaguzi. COVID yabanje guhagarika kugura kumuntu, hanyuma uhindure uburambe bwo guhaha kubera intera mbonezamubano. Kugirango uruganda rwicyayi rusubire inyuma, ibigo byicyayi bigomba gushaka uburyo bwo kuba umwe mubakiriya bashya.