Mu 2021, COVID-19 ipitilira kulamulira chaka chonse, kuphatikiza mfundo za chigoba, katemera, kuwombera kolimbikitsa, kusintha kwa Delta, kusintha kwa Omicron, satifiketi ya katemera, zoletsa kuyenda…. Mu 2021, sipadzakhala kuthawa COVID-19.

2021: Pankhani ya tiyi

Zotsatira za COVID-19 zasakanikirana

Ponseponse, msika wa tiyi udakula mu 2021. Tikayang'ana mmbuyo pazomwe tiyi idatumizidwa mpaka Seputembara 2021, mtengo wa tiyi wolowa kunja udakwera ndi 8%, pomwe mtengo wa tiyi wakuda udakwera ndi 9% poyerekeza ndi 2020. Ogula amamwa tiyi wochulukirapo panthawi yovuta, malinga ndi kafukufuku wopangidwa ndi Tea Association of America chaka chatha. Zomwe zikuchitikazi zikupitilira mu 2021, tiyi akukhulupirira kuti amachepetsa kupsinjika ndikupereka lingaliro la "centralization" munthawi yamavutoyi. Izi zikuwonetsanso kuti tiyi ndi chakumwa chathanzi kuchokera ku Angle ina. M'malo mwake, mapepala angapo ofufuza atsopano omwe adasindikizidwa mu 2020 ndi 2021 akuwonetsa kuti tiyi ali ndi zotsatira zodabwitsa pakulimbikitsa chitetezo chathupi chamunthu.

Kuphatikiza apo, ogula amakhala omasuka kupanga tiyi kunyumba kuposa kale. Njira yokonzekera tiyi yokha imadziwika kuti imakhala yodekha komanso yopumula, mosasamala kanthu za nthawi. Izi, kuphatikiza ndi kuthekera kwa tiyi kupangitsa kukhala ndi malingaliro "omasuka koma okonzeka", kukulitsa malingaliro amtendere ndi bata mchaka chatha.

Ngakhale kukhudzika kwa kumwa tiyi ndikwabwino, zotsatira za COVID-19 pamabizinesi ndizosiyana.

Kutsika kwazinthu ndi chimodzi mwazotsatira za kusalinganika kotumiza komwe kumachitika chifukwa chodzipatula. Sitima zapamadzi zimakakamira kumtunda, pomwe madoko amavutika kuti atengere katundu pamakalavani kwa makasitomala. Makampani otumiza katundu akweza mitengo kufika pamlingo wosayenerera m'madera ena otumiza kunja, makamaka ku Asia. FEU (chachidule cha Mapazi Ofanana Mapazi makumi anayi) ndi chidebe chomwe kutalika kwake ndi mapazi makumi anayi mu miyeso yapadziko lonse lapansi. Kaŵirikaŵiri amagwiritsidwa ntchito kusonyeza mphamvu ya sitima yonyamulira zotengera, ndi chiwerengero chofunikira chowerengera ndi kutembenuza kwa chidebe ndi kutulutsa kwa doko, mtengo wake unakwera kuchoka pa $3,000 kufika pa $17,000. Kubwezeretsanso kwazinthu zalephereka chifukwa cha kusapezeka kwa makontena. Zinthu ndizoyipa kwambiri kotero kuti Federal Maritime Commission (FMC) komanso Purezidenti Biden akutenga nawo gawo poyesa kubwezeretsa mayendedwe. Mgwirizano wa Freight Transport womwe tidalowa nawo unatithandizira kukakamiza atsogoleri akuluakulu aboma ndi mabungwe apanyanja kuti achitepo kanthu m'malo mwa ogula.

Boma la Biden lidatengera ndondomeko zazamalonda za a Trump ndi China ndikupitilizabe kukakamiza tiyi waku China. Tikupitiriza kukangana za kuchotsa tariff pa tiyi Chinese.

Ife ku Washington DC tipitiriza kugwira ntchito m'malo mwa makampani a tiyi pamitengo, kulemba (chiyambi ndi kadyedwe kake), malangizo a kadyedwe ndi nkhani za kuchulukana kwa madoko. Ndife okondwa kukhala ndi Msonkhano wa 6 wa Sayansi Yapadziko Lonse pa Tea and Human Health mu 2022.

Ndi ntchito yathu kuthandiza ndi kuteteza makampani a tiyi. Thandizoli limapezeka m'malo ambiri, monga nkhani za heavy metal, HTS. Harmonized System of Commodity Names and Codes (HEREINAFTER yotchedwa harmonized System), yomwe imadziwikanso kuti HS, ikutanthauza mndandanda wazinthu zomwe kale zinali Customs Cooperation Council ndi International Trade Standard Classification Catalogue. Kugawa ndi kusinthidwa kwamagulu osiyanasiyana azinthu zogulitsidwa padziko lonse lapansi zomwe zapangidwa mogwirizana ndi International Classification of multiple commodities, Proposition 65, kukhazikika ndi nanoplastics m'matumba a tiyi. Kukhazikika kumakhalabe dalaivala wofunikira pamayendedwe othandizira ogula, makasitomala ndi makampani. Pantchito yonseyi, tidzaonetsetsa kuti tikulankhulana modutsa malire kudzera mu mgwirizano ndi Tea and Herbal Tea Association of Canada ndi Tea Association of the United Kingdom.

Msika wapadera wa tiyi ukupitilira kukula

Tiyi wapadera akukula mu madola a sterling ndi US, chifukwa cha kupitirizabe kukula kwa ntchito zobweretsera komanso kugwiritsa ntchito kunyumba. Ngakhale millennials ndi Gen Z (omwe adabadwa pakati pa 1995 ndi 2009) akutsogolera, ogula azaka zonse amasangalala ndi tiyi chifukwa cha magwero ake osiyanasiyana, mitundu yake komanso kukoma kwake. Tiyi akupanga chidwi ndi malo omwe akukula, kukoma, chikhalidwe, kuyambira kulima mpaka chizindikiro ndi kukhazikika - makamaka ikafika pa tiyi wamtengo wapatali, wokwera mtengo. Tiyi ya Artisanal imakhalabe gawo lalikulu lachidwi ndipo ikupitiriza kukula mofulumira. Ogula amasangalala kwambiri ndi tiyi amene amagula, akufunitsitsa kudziwa kumene tiyiyo anachokera, mmene amalima, kupanga ndi kuthyola, mmene alimi amene amalima tiyi amapulumuka, komanso ngati tiyiyo ndi wogwirizana ndi chilengedwe. Akatswiri ogula tiyi, makamaka, amafuna kuyanjana ndi zomwe amagula. Akufuna kudziwa ngati ndalama zomwe amagula zitha kuperekedwa kwa alimi, ogwira ntchito tiyi komanso anthu ogwirizana ndi mtunduwo kuti awapatse mphotho chifukwa chopanga mankhwala apamwamba kwambiri.

Kukula kwa tiyi wokonzekera kumwa kunachepa

Gulu la tiyi wokonzeka kumwa (RTD) likupitilira kukula. Akuti kugulitsa tiyi wokonzeka kumwa kudzakula pafupifupi 3% mpaka 4% mu 2021, ndipo mtengo wa malonda udzakula pafupifupi 5% mpaka 6%. Vuto la tiyi wokonzeka kumwa limakhala lomveka bwino: magulu ena monga zakumwa zopatsa mphamvu adzatsutsa kuthekera kwa tiyi wokonzeka kumwa kuti apange zatsopano ndikupikisana. Ngakhale tiyi wokonzekera kumwa ndi wokwera mtengo kuposa tiyi wopakidwa ndi kukula kwake, ogula akuyang'ana kusinthasintha ndi kumasuka kwa tiyi wokonzeka kumwa, komanso kukhala njira yathanzi kusiyana ndi zakumwa zotsekemera. Mpikisano pakati pa tiyi wokonzekera kumwa kwambiri ndi zakumwa zoziziritsa kukhosi sudzatha. Zatsopano, zokonda zosiyanasiyana komanso kuyika bwino zipitilira kukhala mizati yakukula kwa tiyi wokonzeka kumwa.

Tiyi wamba amavutika kuti asunge zomwe adapeza kale

Tiyi wamba wakhala akuvutika kuti apitirizebe kupindula kuyambira 2020. Kugulitsa tiyi m'matumba kunakula pafupifupi 18 peresenti chaka chatha, ndipo kusunga kukula kumeneku ndikofunika kwambiri kwa makampani ambiri. Kuyankhulana ndi ogula pogwiritsa ntchito chikhalidwe ndi chikhalidwe cha anthu ndipamwamba kwambiri kuposa zaka zapitazo, zomwe zimayankhula za kukula kwa phindu komanso kufunika kobwezeretsanso malonda. Chifukwa chakukula kwa makampani opanga zakudya komanso kuchuluka kwa ndalama zomwe zimagwiritsidwa ntchito kunja kwa nyumba, chitsenderezo chofuna kusunga ndalama chikuwonekera. Mafakitale ena akuwona kukula kwa anthu omwe amamwa tiyi, ndipo ogulitsa tiyi wamba akuvutika kuti apitilize kukula.

Vuto la makampani a tiyi ndi kupitiriza kuphunzitsa ogula za kusiyana pakati pa tiyi weniweni ndi zitsamba ndi zomera zina za botanical, zomwe palibe ma AOX (absorbable halides) ofanana kapena zinthu zonse zathanzi ngati tiyi. Mabizinesi onse a tiyi akuyenera kuzindikira za ubwino wa “tiyi weniweni” wotsindikitsidwa ndi mauthenga omwe timapereka okhudza mitundu yosiyanasiyana ya tiyi kudzera m’malo ochezera a pa Intaneti.

Kukula kwa tiyi ku United States kukukulirakulirabe, kuti akwaniritse zosowa za ogula am'deralo komanso kupereka chuma kwa alimi. Akadali masiku oyambirira a tiyi ku United States, ndipo lingaliro lililonse la tiyi wamba wa ku America lili ndi zaka zambiri. Koma ngati mitsinje ikhala yokongola mokwanira, zitha kubweretsa zochulukirapo za tiyi ndikuyamba koyambirira kuwona kukula kwa chaka ndi chaka pamsika wa tiyi waku US.

Chizindikiro cha Geographical

Padziko lonse lapansi, dziko lomwe adachokera limatetezanso ndikulimbikitsa tiyi wake kudzera m'mayina amadera ndikulembetsa zizindikiritso za dera lake lapadera. Kugwiritsiridwa ntchito kwa malonda ndi kusungirako dzina la vinyo kumathandizira kusiyanitsa malo ndikulankhula kwa ogula ubwino wa geography, kukwera ndi nyengo monga zofunikira kwambiri pa khalidwe la tiyi.

Zoneneratu zamakampani a tiyi mu 2022

- Magawo onse a tiyi apitiliza kukula

♦ Tiyi ya Leaf Lose/Specialty Tea — Tiyi wa masamba onse otayirira ndi tiyi wokometsera wachilengedwe ndiwotchuka pakati pa mibadwo yonse.

COVID-19 ikupitiliza kuwunikira mphamvu ya Tiyi -

Thanzi la mtima, mphamvu zolimbitsa chitetezo cha mthupi komanso kusintha kwamalingaliro ndizo zifukwa zomwe anthu amamwa tiyi, malinga ndi kafukufuku wopangidwa ndi Seton University ku US. Padzakhala kafukufuku watsopano mu 2022, komabe titha kuzindikira kufunika kwa zaka chikwi ndi Gen Z amaganizira za tiyi.

♦ Tiyi wakuda - Kuyamba kuchoka ku thanzi la tiyi wobiriwira ndikuwonetseratu thanzi lake, monga:

Thanzi la mtima

Thanzi lakuthupi

Kupititsa patsogolo chitetezo cha mthupi

Kuthetsa ludzu

zotsitsimula

♦ Tiyi Wobiriwira - Tiyi wobiriwira akupitiriza kukopa chidwi cha ogula. Anthu aku America amayamikira ubwino wa chakumwa ichi m'matupi awo, makamaka:

Thanzi lamalingaliro/maganizo

Kupititsa patsogolo chitetezo cha mthupi

Antiphlogistic sterilization (kupweteka kwapakhosi/m'mimba)

Kuchepetsa nkhawa

- Ogula apitiliza kusangalala ndi tiyi, ndipo kumwa tiyi kudzafika pamlingo wina, kuthandiza makampani kupirira kuchepa kwa ndalama zomwe zimadza chifukwa cha COVID-19.

♦ Msika wa tiyi wokonzekera kumwa udzapitirira kukula, ngakhale pamtengo wochepa.

♦ Mitengo ndi malonda a tiyi apadera azikula pamene zinthu zapadera za “madera” olima tiyi zikudziwika kwambiri.

Peter F. Goggi ndi wapampando wa Tea Association of America, Tea Council of America ndi Specialty Tea Research Institute. Goggi anayamba ntchito yake ku Unilever ndipo anagwira ntchito ndi Lipton kwa zaka zoposa 30 monga gawo la Royal Estates Tea Co. Iye anali woyamba wobadwa ku America wotsutsa tiyi mu mbiri ya Lipton/Unilever. Ntchito yake ku Unilever inaphatikizapo kufufuza, kukonzekera, kupanga ndi kugula, zomwe zinafika pachimake pa udindo wake monga mkulu wa Merchandising, kupeza ndalama zoposa $ 1.3 biliyoni zamakampani onse ogwira ntchito ku America. Ku TEA Association of America, Goggi akugwiritsa ntchito ndikusintha mapulani amgwirizano, akupitilizabe kulimbikitsa tiyi ndi uthenga waumoyo wa Tea Council, ndikuthandizira kutsogolera makampani a tiyi aku US panjira yakukulira. Goggi akutumikiranso ngati nthumwi ya US ku Gulu la Fao la Intergovernmental Tea Working Group.

Yakhazikitsidwa mu 1899 kulimbikitsa ndi kuteteza zokonda za malonda a TEA ku United States, Tea Association of America imadziwika kuti ndi bungwe lovomerezeka, lodziyimira pawokha la tiyi.