Chifukwa chomwe kugulitsa tiyi sikuyenera kutsika panthawi ya COVID ndikuti tiyi ndi chakudya chomwe chimapezeka pafupifupi m'nyumba zonse zaku Canada, ndipo "makampani azakudya ayenera kukhala bwino," atero a Sameer Pruthee, CEO wamakampani ogulitsa Tea Affair ku Alberta, Canada.

Ndipo komabe, bizinesi yake, yomwe imagawa pafupifupi matani 60 a tiyi ndikuphatikiza chaka chilichonse kwa makasitomala opitilira 600 ku Canada, United States, ndi Asia, yatsika pafupifupi 30% mwezi uliwonse kuyambira pomwe Marichi adatseka. Kutsika, adatero, ndikofunikira kwambiri pakati pamakasitomala ake ogulitsa ku Canada, komwe kutsekeka kunali kofala komanso kukakamizidwa kuyambira pakati pa Marichi mpaka kumapeto kwa Meyi.
Lingaliro la Pruthee chifukwa chake kugulitsa tiyi kuli pansi ndikuti tiyi si "chinthu chapaintaneti. Tiyi ndi anthu,” akufotokoza motero.
Kuyambira m'mwezi wa Marichi ogulitsa tiyi omwe amapereka malo odyera am'deralo ndi malo odyera adayang'ana mopanda thandizo pomwe kuyitanitsanso kutha. Malo ogulitsira tiyi am'deralo omwe ali ndi malo ogulitsira pa intaneti poyamba adanenanso za malonda amphamvu, makamaka kwa makasitomala omwe analipo panthawi yotseka, koma popanda mipata yapamaso kuti abweretse tiyi watsopano, ogulitsa tiyi ayenera kupanga zatsopano kuti akope makasitomala atsopano.

DAVIDsTEA amapereka chitsanzo chowoneka bwino. Kampani yochokera ku Montreal, malo ogulitsa tiyi wamkulu kwambiri ku North America, idakakamizika kukonzanso, kutseka masitolo ake onse 18 mwa 226 ku US ndi Canada chifukwa cha COVID-19. Kuti ipulumuke, kampaniyo idatengera njira ya "digito yoyamba", kuyika ndalama pazantchito zake zamakasitomala pa intaneti pobweretsa maupangiri ake a tiyi pa intaneti kuti azitha kulumikizana ndi anthu komanso makonda. Kampaniyo idakwezanso luso la DAVI, wothandizira weniweni yemwe amathandiza makasitomala kugula, kupeza zosonkhanitsira zatsopano, kukhalabe ndi chidwi ndi zida zaposachedwa za tiyi, ndi zina zambiri.

"Kuphweka komanso kumveka bwino kwa mtundu wathu kukuyenda bwino pa intaneti pamene tikubweretsa luso lathu la tiyi pa intaneti, popereka chidziwitso chomveka bwino komanso chothandizira makasitomala athu kuti apitirize kufufuza, kupeza ndi kulawa tiyi omwe amakonda," adatero Sarah Segal, Chief Brand Officer. ku DAVIDsTEA. Malo ogulitsira omwe amakhalabe otseguka amakhala m'misika ya Ontario ndi Quebec. Kutsatira kotala loyamba lowopsa, DAVIDsTEA idanenanso kuti 190% yakwera kotala yachiwiri yamalonda a e-commerce ndi kugulitsa kwandalama mpaka $23 miliyoni ndi phindu la $ 8.3 miliyoni makamaka chifukwa chakutsika kwa $ 24.2 miliyoni pamitengo yoyendetsera ntchito. Komabe, malonda onse atsika ndi 41% kwa miyezi itatu yomwe ikutha Aug. 1. Komabe, poyerekeza ndi chaka chapitacho, phindu linatsika ndi 62% ndi phindu lalikulu monga chiwerengero cha malonda chikutsika mpaka 36% kuchokera 56% mu 2019. Ndalama zotumizira ndi kugawa zidakwera ndi $ 3 miliyoni, malinga ndi kampaniyo.

"Tikuyembekeza kuti mtengo wowonjezereka wogulira zinthu pa intaneti udzakhala wocheperako poyerekeza ndi ndalama zogulira zomwe zimagulitsidwa m'malo ogulitsa zomwe zidaphatikizidwapo ngati gawo la zogulitsa, zanthawi zonse komanso zoyendetsera," malinga ndi kampaniyo.

COVID yasintha machitidwe ogula, Pruthee akuti. COVID idadula koyamba kugula kwamunthu, kenako ndikusintha zomwe zikuchitika chifukwa chakusamvana. Kuti makampani a tiyi abwererenso, makampani a tiyi ayenera kupeza njira zokhala ndi zizolowezi zatsopano zamakasitomala.