China Tea drinks market

According to the data of iResearch Media, the scale of new tea drinks in China market has reached 280 billion, and brands with a scale of 1,000 stores are emerging in large numbers. In parallel with this, major tea, food and beverage safety incidents have recently been exposed to lightning at a high frequency.

On the other side of efficiency, new changes have taken place in the food safety of tea shops. While major tea brands are also tapping niche teas, products such as instant tea powder, concentrated tea soup, and freshly extracted tea liquid are being used more, and they have begun to become another track for new teas.

The representative company for producing instant tea, Shenbao Huacheng, its instant tea powder and concentrated tea juice products account for 30% of the domestic market. At the same time, this is the only domestic company that can produce concentrated tea juice preserved at room temperature. It is foreseeable that, driven and educated by top brands, consumer recognition and acceptance will gradually increase, and its market size will also grow rapidly.

As the founder of a certain top brand said, the changes and iterations of the tea industry are behind the upgrade of the entire supply-side industry chain. “The result of tea development must be something you can’t see now. Now we have changed the supply side. In order to welcome the next generation of tea.”

The R&D Center has a R&D team composed of talents in tea science, food engineering, biology, chemistry, and microbiology. It has penetrated into the post-wave circle and has insights into consumer trends, and has been committed to developing new concepts and new formulas for customers.

In order to obtain the best flavor quality of tea beverages, the R&D team not only researches tea extraction, separation, concentration, fermentation, purification, drying, enzyme engineering, aroma extraction and recovery, etc., but also in-depth research on tea producing areas, tea tree varieties, and cultivation techniques , The correlation between fresh leaf primary processing technology, fine processing technology and tea quality and flavor, so as to obtain the best flavored tea raw materials.

The Hangzhou R&D Center of Shenbao Huacheng Company has a complete set of small experimental production lines for deep processing of tea from extraction, separation, concentration, fermentation, spray drying, and freeze drying. Provide customers with accurate and rapid new product development. At present, Jufangyong has a clean production line of tea beverage raw materials with an annual output of 8,000 tons, a deep processing production line of tea and natural plants with an annual output of 3,000 tons, and a tea base/ingredient PET bottle filling production line with an annual output of 20,000 tons of new tea drinks. The products cover Original leaf tea and natural plants, fresh tea soup, natural plant extracts, instant powder/concentrated juice, concentrated tea juice, cold soluble instant tea powder, hot soluble instant tea powder, functional instant tea powder, etc.