Yog vim li cas cov tshuaj yej muag yuav tsum tsis txhob poob thaum lub sij hawm KEVID yog tias cov tshuaj yej yog cov khoom noj khoom haus pom muaj nyob hauv txhua lub tsev Canadian, thiab "cov tuam txhab khoom noj yuav tsum zoo," Sameer Pruthee, CEO ntawm cov lag luam muag khoom muag Tea Affair nyob hauv Alberta, Canada.

Thiab tseem, nws txoj kev lag luam, uas faib ib ncig ntawm 60 metric tons ntawm tshuaj yej thiab sib tov txhua xyoo rau ntau tshaj 600 tus neeg muag khoom muag hauv Canada, Tebchaws Meskas, thiab Asia, tau poob kwv yees li 30% txhua lub hlis txij li lub Peb Hlis. Qhov kev poob qis, nws tau sau tseg, yog qhov tseem ceeb tshaj plaws ntawm nws cov neeg muag khoom hauv tebchaws Canada, qhov twg qhov kev kaw cia tau nthuav dav thiab ua raws li kev coj ua txij thaum nruab nrab Lub Peb Hlis mus txog rau thaum lub Tsib Hlis.
Pruthee txoj kev xav vim li cas cov tshuaj yej muag poob qis yog tias tshuaj yej tsis yog "online. Tshuaj yej yog kev sib raug zoo, ”nws piav qhia.
Pib txij lub Peb Hlis Ntuj cov khw muag tshuaj yej muab cov khw noj mov hauv zos thiab cafes tau saib tsis muaj zog thaum rov xaj dua. Cov khw muag tshuaj yej hauv zos nrog cov khw muag khoom hauv online pib tshaj tawm kev muag khoom muaj zog, feem ntau rau cov neeg siv khoom uas twb muaj lawm thaum lub sij hawm kaw, tab sis tsis muaj lub ntsej muag ntsej muag los qhia cov tshuaj yej tshiab, cov khw muag tshuaj yej yuav tsum tsim kho tshiab kom nyiam cov neeg siv khoom tshiab.

DAVIDsTEA muab ib qho piv txwv tiag tiag. Lub tuam txhab Montreal, lub khw muag tshuaj yej loj tshaj plaws hauv North America, raug yuam kom rov tsim kho, kaw tag nrho tab sis 18 ntawm nws 226 lub khw hauv Asmeskas thiab Canada vim yog COVID-19. Txhawm rau kom muaj sia nyob, lub tuam txhab tau txais lub tswv yim "digital first", nqis peev hauv nws cov kev paub hauv online los ntawm kev coj nws cov tshuaj yej cov lus qhia hauv online los muab kev sib raug zoo rau tib neeg thiab tus kheej. Lub tuam txhab kuj tau hloov kho lub peev xwm ntawm DAVI, tus pab cuam virtual uas pab cov neeg siv khoom lag luam, nrhiav cov khoom tshiab, nyob hauv lub voj nrog cov tshuaj yej tshiab tshiab, thiab ntau dua.

"Qhov yooj yim thiab meej ntawm peb lub hom yog resonating online raws li peb ua tiav peb cov kws tshaj lij tshuaj yej online, los ntawm kev muab kev paub meej thiab sib tham sib rau peb cov neeg siv khoom txuas ntxiv tshawb nrhiav, tshawb pom thiab saj cov tshuaj yej uas lawv nyiam," said Sarah Segal, Tus Thawj Saib Xyuas Kev Lag Luam. ntawm DAVIDsTEA. Lub khw muag khoom lub cev uas tseem qhib yog muaj nyob hauv Ontario thiab Quebec kev lag luam. Tom qab muaj kev puas tsuaj rau thawj peb lub hlis twg, DAVIDsTEA tau tshaj tawm txog 190% lub quarter thib ob ntawm kev lag luam e-lag luam thiab muag khoom muag rau $ 23 lab nrog cov nyiaj tau los ntawm $ 8.3 lab feem ntau vim yog $ 24.2 lab txo cov nqi khiav haujlwm. Tseem, kev muag khoom tag nrho yog nqis los ntawm 41% rau peb lub hlis xaus Lub Yim Hli 1. Tseem, thaum piv rau xyoo dhau los, cov txiaj ntsig tau poob los ntawm 62% nrog cov nyiaj tau los tag nrho raws li feem pua ​​​​ntawm kev muag khoom poob mus rau 36% los ntawm 56% hauv 2019. Tus nqi xa khoom thiab xa tawm tau nce los ntawm $ 3 lab, raws li lub tuam txhab.

"Peb cia siab tias tus nqi nce ntxiv kom xa cov kev yuav khoom hauv online yuav tsawg dua li cov nqi muag khoom tshwm sim hauv ib cheeb tsam khw muag khoom uas muaj keeb kwm suav nrog hauv kev muag, kev siv dav dav thiab kev tswj hwm," raws li lub tuam txhab.

Pruthee hais tias COVID tau hloov tus cwj pwm ntawm cov neeg siv khoom. COVID thawj zaug txiav tawm kev yuav khoom ntawm tus kheej, thiab tom qab ntawd hloov pauv kev ua lag luam vim kev nyob sib nrug deb. Rau kev lag luam tshuaj yej kom rov qab los, cov tuam txhab tshuaj yej yuav tsum nrhiav txoj hauv kev los ua ib feem ntawm cov neeg siv khoom tshiab.