ʻO ke kumu e emi ʻole ai ke kūʻai ʻana o ke kī i ka wā o COVID, ʻo ka kī he huahana meaʻai i loaʻa i loko o kēlā me kēia home Kanada, a "pono ​​nā ʻoihana meaʻai," wahi a Sameer Pruthee, Luna Nui o ka mea kūʻai nui ʻo Tea Affair i hoʻokumu ʻia ma Alberta, Kanada.

Eia nō naʻe, ʻo kāna ʻoihana, e hāʻawi ana ma kahi o 60 metric tons o ke kī a hui pū i kēlā me kēia makahiki i ʻoi aku ma mua o 600 mau mea kūʻai kūʻai nui ma Kanada, ʻAmelika Hui Pū ʻIa, a me ʻAsia, ua hōʻole ʻo ia ma kahi o 30% i kēlā me kēia mahina mai ka pani ʻana o Malaki. ʻO ka emi ʻana, ua ʻike ʻo ia, he mea koʻikoʻi loa ia ma waena o kāna mau mea kūʻai aku ma Kanada, kahi i pālahalaha ʻia ai ka laka a paʻa ʻia mai ka waena o Malaki a hiki i ka hopena o Mei.
ʻO ka manaʻo o Pruthee no ke kumu i emi ai ke kūʻai ʻana o ke kī ʻaʻole ia he "mea pūnaewele. He pilikanaka ke kī, "wehewehe ʻo ia.
E hoʻomaka ana i ka lā Malaki o nā hale kūʻai kī kī e hāʻawi ana i nā hale ʻaina a me nā hale ʻaina kūloko e nānā pono ʻole i ka pau ʻana o nā kauoha. ʻO nā hale kūʻai kī kūloko me nā hale kūʻai pūnaewele i hōʻike mua i ke kūʻai ikaika ʻana, ʻo ka hapa nui i nā mea kūʻai aku i ka wā paʻa, akā me ka ʻole o nā manawa alo a he alo e hoʻolauna i nā kī hou, pono nā mea kūʻai kī i mea hou e huki ai i nā mea kūʻai aku.

Hāʻawi ʻo DAVIDsTEA i kahi laʻana. ʻO ka ʻoihana ʻo Montréal, ʻo ke kaulahao kī nui loa ma ʻAmelika ʻAmelika, ua koi ʻia e hoʻoponopono hou, e pani ana i nā mea āpau akā 18 o kāna mau hale kūʻai 226 ma US a me Kanada ma muli o COVID-19. No ke ola ʻana, ua hoʻohana ka hui i kahi hoʻolālā "digital first", hoʻopukapuka kālā i kāna ʻike mea kūʻai aku ma ka lawe ʻana i kāna mau alakaʻi kī ma ka pūnaewele e hoʻolako i ka pilina kanaka a pilikino. Ua hoʻonui hou ka hui i nā mana o DAVI, he mea kōkua virtual e kōkua i nā mea kūʻai aku e kūʻai, e ʻike i nā hōʻiliʻili hou, e noho i ka loop me nā mea kī hou, a me nā mea hou aku.

"Ke kū nei ka maʻalahi a me ka maopopo o kā mākou brand ma ka pūnaewele ʻoiai mākou e lawe maikaʻi nei i kā mākou ʻike kī ma ka pūnaewele, ma ka hāʻawi ʻana i kahi ʻike maopopo a pili i kā mākou mea kūʻai aku e hoʻomau i ka ʻimi, ʻike a ʻono i nā kī a lākou e makemake ai," wahi a Sarah Segal, Luna Nui Brand. ma DAVIDsTEA. ʻO nā hale kūʻai kino e wehe mau ʻia ana i nā mākeke ʻo Ontario a me Quebec. Ma hope o ka hapaha mua o ka pōʻino, ua hōʻike ʻo DAVIDsTEA i ka piʻi ʻana o 190% ka lua o ka hapaha ma ka e-commerce a me nā kūʻai kūʻai nui i $ 23 miliona me ka loaʻa kālā o $ 8.3 miliona ma muli o ka emi ʻana o $ 24.2 miliona i nā kumukūʻai hana. Eia nō naʻe, ke emi nei nā kūʻai aku ma 41% no nā mahina ʻekolu e pau ana i ʻAukake 1. Eia nō naʻe, ke hoʻohālikelike ʻia i ka makahiki i hala, ua hoʻemi ʻia nā loaʻa kālā e 62% me ka loaʻa kālā nui ma ke ʻano he pākēneka o ke kūʻai aku i 36% mai 56% i 2019. Ua hoʻonui ʻia nā kumukūʻai hoʻouna a me ka hāʻawi ʻana i $ 3 miliona, e like me ka hui.

"Ke manaʻo nei mākou e emi ka nui o ke kumukūʻai no ka hoʻopuka ʻana i nā kūʻai pūnaewele ma mua o nā kumukūʻai kūʻai aku i hana ʻia i loko o kahi hale kūʻai kūʻai i hoʻokomo ʻia ma ke ʻano he ʻāpana o ke kūʻai aku, ka nui a me nā lilo hoʻokele," wahi a ka hui.

Ua hoʻololi ʻo COVID i nā ʻano mea kūʻai aku, wahi a Pruthee. ʻOki mua ʻo COVID i ke kūʻai ʻana i loko o ke kanaka, a laila hoʻololi i ka ʻike kūʻai ma muli o ka hele ʻana o ka nohona. No ka hoʻi hou ʻana o ka ʻoihana kī, pono nā hui kī e ʻimi i nā ala e lilo ai i ʻāpana o nā mea kūʻai aku hou.